I have worked for over 10 years in the management consulting & digital agency industry and most recently spent over 3 years building up my own business unit as a manager. As a strategically acting leader, I combine analytical strength, clear prioritization, and a results-oriented approach. My professional background in building new business units, in data-based decision-making, and in cross-functional team management forms a direct basis for building JOCAYO as a new brand. The startup is currently funded as part of the EXIST-Women program. The reason for founding the company was several personal experiences. As the mother of a 4-year-old son, we often find ourselves in waiting situations where we don't always have our own book or toy with us.