Startups
2019
1-10 Employees
SceneryScenery is a spatial authoring and creation platform and the latest immersive software suit from Amped Labs.
It enables Enterprise organisations, public institutions, and creative studios to build better, faster, and more efficient immersive experiences at scale.
It enables Enterprise organisations, public institutions, and creative studios to build better, faster, and more efficient immersive experiences at scale.
Address
Brusendorfer Straße 4, 12055 Berlin, Germany
Details
Customer Problem
Companies want Augmented Reality and spatial content, and almost none of them can produce it themselves.
Today a single AR experience means a software project: specialist Unity or native developers, a build pipeline, an app in the store, and a lead time of weeks. The people who actually own the content, in marketing, design, curation or training, cannot touch that pipeline. Every change goes back to the developers and waits for the next release.
On top of that, the finished result usually asks the audience to install an app, which is where most of the reach is lost.
The result is that Augmented- and Mixed Reality stay a one-off campaign budget instead of becoming a normal content format that delivers long-term value to organisations.Business Model
Pay a licensing or subscription fee to leverage the platform and the commercial immersive experiences you built with it.
Request support in experience design, workshops, or custom feature development for daily rates to turn your request into a bespoke, tailored campaign.Technology Description
Scenery is a Apple-native application, not a web tool wrapped in an app.
The editor runs on iPad and Mac, and experiences play back on iPhone, iPad, Mac, Apple Vision Pro and most notably, via the browser on all immersive platforms – from Android to Mixed Reality headsets.
Rendering sits directly on RealityKit, ARKit, Metal, and three.js, which is what gives us the visual quality of a purpose-built native app: real-time lighting, shadows, physics, post-processing effects, projective light and Gaussian splat rendering.
Content is based on the open USD format. A JavaScript scripting layer lets developers extend an experience with custom logic, GPU compute kernels, networking and dynamic geometry when the visual editor is not enough.
A WebXR player built on three.js opens the same experience in a browser, which extends reach to any device, capable of immersive experiences.Market Description
Spatial computing has moved from prototype to product. Apple Vision Pro, Android XR headsets and WebXR in mainstream browsers all arrived within a short window, and every one of them needs content.
Demand is strongest where 3D already exists as an asset but has no delivery path to the end user: product marketing, retail, industrial training, maintenance guidance, cultural and educational exhibits.
The bottleneck across all of them is production. There are far more organisations that want spatial content than there are studios able to build it, and engine-based development keeps the cost per experience high.
Authoring tools are the layer that turns this from an agency service into a repeatable content workflow, which is the segment Scenery addresses.USP
Scenery combines two things that normally exclude each other: the visual quality of a native AR app and the speed of a no-code editor.
Experiences can be created without programming and are shared as a link. The viewer opens them instantly, on iOS through an App Clip and on other devices in the browser, with no app installation and no app store review in between.
Content stays editable after publishing, so a live experience can be updated in minutes. For teams that need more, the scripting layer opens the same platform to developers without forcing them into a separate toolchain. Nothing else on the market offers native Apple rendering quality, Vision Pro support and instant link sharing in one product.Finance Data
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Financial Overview
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