Startups
2019
1-10 Employees
rectifyBack pain is the #1 cause of sick days worldwide. rectify is here to change that. Our innovative wearable precisely tracks your posture and movement in real time, delivering instant vibration alerts when poor posture is detected. The rectify app analyzes your daily movement patterns and generates a personalized back-training program, tailored to your specific needs.
👉 Scientifically validated & ZPP-certified – Our training program is reimbursed by all German health insurances.
👉 Developed & tested in Germany – Cutting-edge hardware, AI-powered software, and in-depth analytics.
👉 Target groups: Businesses, athletes, and individuals suffering from back pain.
👉 Growing traction: Successfully entering the B2C market with outstanding user feedback.
Join us in redefining digital back health—because better posture means a better life.
👉 Scientifically validated & ZPP-certified – Our training program is reimbursed by all German health insurances.
👉 Developed & tested in Germany – Cutting-edge hardware, AI-powered software, and in-depth analytics.
👉 Target groups: Businesses, athletes, and individuals suffering from back pain.
👉 Growing traction: Successfully entering the B2C market with outstanding user feedback.
Join us in redefining digital back health—because better posture means a better life.
Address
Salzdahlumer Straße 196, 38126 Brunswick, Germany
Details
Customer Problem
Back pain is the #1 widespread disease, costing the German economy over €50 billion annually. Despite countless treatments, many people continue to suffer. Why? Because the root causes remain untracked, unquantified, and untreated.
Three key drivers of the problem:
1️⃣ Too much sitting, poor posture – Our modern lifestyle strains the spine.
2️⃣ Unclear causes – Most back pain is non-specific, meaning doctors can’t pinpoint the exact issue.
3️⃣ Symptom-focused treatment – Traditional approaches only manage pain, instead of fixing its source.
Without identifying the biomechanical triggers, back pain can become chronic—leading to long-term suffering, loss of mobility, and even unnecessary surgeries.Business Model
rectify combines cutting-edge sensor technology with AI-driven training to prevent and reduce back pain. Our business model is designed for scalability, accessibility, and long-term impact.
Revenue Streams 📈:
1️⃣ B2C (Direct-to-Consumer):
• Sensor Shirt Lease (€249 for 8 weeks, including a certified prevention course)
• Subscription Model (Planned: €20/month for continued access & support)
• Insurance Reimbursement (Covered by all German health insurances)
2️⃣ B2B (Corporate Health & Ergonomics):
• Leasing Model for Companies (€200 per employee for 8 weeks)
• Health & Ergonomics Reporting for businesses
• rectify Studio for Data Analysis (Advanced analytics for health professionals & researchers)
🔄 Scalability & Future Expansion:
• International Expansion (Starting with the US market in 2025)
• Subscription-Based Model for Long-Term Use
• Integration with Digital Health & Gamification
By combining hardware, software, and AI-powered analytics, rectify not only tracks but actively improves posture and movement. With strong market validation and growing revenue streams, we are set to redefine back health at home, at work, and in research.Technology Description
• FlexTail sensor: thin, flexible sensor strip with 18 measurement points, capturing 3D spinal distortion in real-time
• Integrated into an ergonomic shirt to accurately track the posture and movement patterns of the back
• App-powered analysis: connects via Bluetooth to the rectify app
• Tailored trainings to compensate individual postural imbalancesMarket Description
Back pain is a global epidemic, affecting millions and costing billions in healthcare and lost productivity
🎯 Key Market Segments:
• Corporate Health & Ergonomics – Companies invest in preventive solutions to reduce sick days and improve employee well-being
• Healthcare & Rehabilitation – Physical therapists and chiropractors need objective posture data for treatment and progress tracking
• B2C – Health-Conscious Consumers – Individuals seek effective, easy-to-use solutions to improve posture and prevent pain
• Sports & Performance – Athletes and trainers optimize movement and posture for injury prevention and performance enhancement
📈 Market Potential:
• 75M+ people in the EU suffer from back pain – a growing market for preventive solutions
• €50B in annual costs for back pain in Germany alone – creating demand for cost-effective prevention
• The digital health & wearable market is booming, with AI-driven personalized solutions leading the way
USP
• Only wearable that tracks the entire spine throughout the day
• Lightweight, flexible and easy to use – wear it anywhere
• AI-powered correction with real-time feedback
• Personalized training based on your unique spinal movement patterns
• Cost-effective solution for long-term back healthFinance Data
| Date | Investors | Amount | Stage |
Financial Overview
50K - 0.5M EUR (2022)
Seed