Startups
2021
1-10 Employees
VEEZEVEEZE produces vegan cheese alternatives that are truly authentic cheese substitutes by applying traditional craftsmanship and using real cheese cultures.
Address
Gartenstraße 23, 26122 Oldenburg, Germany
Contact
info@veeze.de
015737163968
www.veeze.de
Social Media
Commercial Register
(noch) Kleingewerbe

Details

Customer Problem
The number of people living vegan or those who are interested in vegan nutrition is constantly increasing. Thereby, the reasons for the interest in the vegan diet are manifold: ethics, environmental protection, health, social responsibility.
Technology Description
For production, a base mass of cashews (in the future also from innovative, alternative protein sources) is inoculated with the help of classic cheese cultures, shaped and ripened in temperature-controlled environments, with humidity constantly monitored. Depending on the product, the ripening phase lasts between two weeks and six weeks.
Market Description
2.3 percent of Germans currently live vegan, which corresponds to just under 1.9 million people. With a purchase frequency of once a month and a product price of 9.50 euros, this results in a market potential of 218 million euros or 23 million cheese alternatives a year.
USP
VEEZE stands out from the competition by offering a wide selection while maintaining reasonable prices for authentic, aged and consistent quality cheese alternatives that are handmade and made from fairly produced raw materials.