Corporates
MIDORI360Circular Economoy Strategy
Most organizations don't struggle with understanding circularity. They struggle with deciding what actually makes sense — for their products, their costs, and their customers.
MIDORI360 is circular economy decision intelligence for automotive and industry. It combines circular economy domain expertise with AI, so organisations are not depending on one or more experts — it scales across products and teams
Built on 15+ years in automotive, leading circularity strategy at ContiTech and managing key accounts with Japanese and Korean OEMs. That experience taught me one thing: circular strategy only works when it connects product decisions, supply-chain reality, and commercial pressure — simultaneously.
Most organizations don't struggle with understanding circularity. They struggle with deciding what actually makes sense — for their products, their costs, and their customers.
MIDORI360 is circular economy decision intelligence for automotive and industry. It combines circular economy domain expertise with AI, so organisations are not depending on one or more experts — it scales across products and teams
Built on 15+ years in automotive, leading circularity strategy at ContiTech and managing key accounts with Japanese and Korean OEMs. That experience taught me one thing: circular strategy only works when it connects product decisions, supply-chain reality, and commercial pressure — simultaneously.
Details
Customer Problem
Industrial and automotive companies face growing market and regulatory pressure (ESPR, ELV Directive, EU Battery Regulation, DPP) to act on circularity — but two things get in the way. First, the product and material data needed for a business case is not available in a form that can be easily used. Second, the decision on which circular economy strategy and operating model make business sense for a specific product is complex, and the expertise you need for that is not always available. As a result, companies either stop their circular economy projects — or don't start at all.Business Model
MIDORI360 is currently validating its model through structured Praxis-Checks with a first cohort of industrial partners. The long-term model is expected to combine direct engagement with early partners and a scalable, AI-supported decision-support offering — final structure is being shaped together with these first partners rather than fixed in advance.Technology Description
AI-supported decision intelligence combining a Monte Carlo and Markov-based scenario simulation with structured circular economy domain logic (R-strategy framework). Models product-level business case outcomes probabilistically, without requiring a complete dataset upfront.Market Description
Automotive and industrial companies in Germany/DACH — from Mittelstand to large-cap manufacturers — who want to move forward with circular economy, but don't yet know how or where to start. The trigger varies: for some it's regulatory pressure (ESPR, ELV, EU Battery Regulation, EPR), for others it's customer demand or competitive pressure, and some simply see circular economy as a genuine business opportunity. Whatever the starting point, the real barrier is translating that pressure or ambition into a concrete first step. Initial focus: Lower Saxony's automotive supply chain and industrial manufacturing base.USP
Easy start, even without complete data — MIDORI360's AI-based engine models R-strategy business cases before the data foundation is ideal. It combines circular economy expertise with business and operations logic, so the output isn't just technically sound, it's commercially and operationally actionable. And the engine grows with you: as data maturity increases, so does model precision — without ever forcing you to wait to begin.