The workshop offers a practical introduction to the concept of venture clienting – an impact-oriented innovation approach in which companies collaborate with specifically scouted startups to solve internal technological challenges more quickly (process innovation) and integrate new technological approaches into product development (product innovation). The focus is on success factors for establishing effective venture client structures and concrete case studies from corporate practice. The workshop conveys how to design the path from internal needs definition to the selection of suitable startups and finally to a successful pilot project. It highlights the organizational requirements, the typical stumbling blocks, and the measurable successes that can be achieved within just six months.